| Beginning with Bloomingdale's in their New York headquarters and then onto Campbell Soup... and extensively in private practice since 1990, Jim has creatively designed research using proven methodologies to successfully address marketing CHALLENGES for clients including ...
IDENTIFICATION AND DEVELOPMENT OF INNOVATIVE NEW PRODUCTS
BENCHMARKING AND TRACKING OF BRAND PERFORMANCE
CREATION OF EFFECTIVE ADVERTISING AND PROMOTIONAL MATERIALS
DEVELOPMENT OF COMPELLING PACKAGE DESIGN
DEVELOPMENT AND EXTENDABILITY OF CURRENT BRANDS
DESIGN AND DEVELOPMENT OF EFFECTIVE WEBSITES
ASSESSMENT OF COMPETITIVE ACTIVITY
DEVELOPMENT OF STRATEGIES TO BLUNT COMPETITIVE THREATS
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