INTRODUCING THE NEW INNOVATION LAB -- "A smarter qualitative approach for short-cutting the innovation process!"
One of the challenges many clients face is how to get a new, innovative product or service, to the marketplace without the expense or delay of traditional consumer research methodologies. It's understandable.
So, I've designed a New Innovation Lab approach... three consumer focus groups in one market -- on ONE day! Session 1 begins at 10am, Session 2 begins at 1pm... both are used for exploring issues around a new product concept -- including packaging, placement, size, pricing, and most importantly, competitive frame!
Session 3 begins at 6pm... and is used to confirm learning earlier in the day!
The deliverable? In one day, we can walk away with a consumer-tested concept for a new product or service. Understanding the leverageable benefits and the possible liabilities/hurdles that can be used in marketing communication.
The New Innovation Lab is priced to deliver MEANINGFUL benefit -- $12,000 for the day, plus expenses. Add an upfront syndicated analysis for $2,500 more and you'll have what you need to make that "Go-No Go" decision -- with support for senior management!
I know it works... and it'll work for you! Give me a call at 610/213.9569 and we'll talk it over... or we'll talk about the Phillies chances in 2012...
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